Shop the influencer


What the media are saying...

'Lucy Dodwell has officially entered the chat, with a fashion label that gives servings of sass & style... in equal measure.

And let’s not forget about the versatility.

This brand understands that a woman's wardrobe should be as multifaceted as she is, which is why they offer pieces that seamlessly transition from day to night, work to play... and everything in between.

 Named after the founder herself, Lucy Dodwell is the perfect fusion of elegance & edge.

 Whether you're shooting a selfie in one of their witty slogan tees, or gliding through the city in one of her sophisticated satin-woven dreams, you're sure to turn heads & steal the spotlight in their signature off-duty model ensembles- wherever you go.'



I just want to say thank goodness I came across your insta page! I’m a petite elf like size 8 (heading into a 10 over Christmas) I struggle with clothes full stop. But your range is amazing! I get comments all the time about the joggers, jumpers and to be fair anything else I wear that’s come from you. My bank balance isn’t happy with me as every time I see something new I buy it. But I’m finally happy with the new capsule wardrobe I have from you! Getting dressed isn’t a chore anymore! So thank you from me! Looking forward to expanding my collection in the new year! 


I just wanted to send a very overdue thank you. I ordered a few items just before Christmas not expecting them to arrive but they did!I love everything and have lived in most of the sweats and joggers over Christmas and beyond!! Your customer service is amazing and your products are edgy and different, Thanks again for the prompt delivery. Best wishes,

Jane W

Lucy,  just wanted to let you know that something… this has never happened to me before…I love everything you sent me!! It’s amazing and such a lovely experience. Normally I order online prepared to send half of it back - but your parcel this morning I loved! I love the quality, the fit and the softness of the cotton. I will definitely buy again from you…I cannot wait for the trousers in navy - is there a waiting list I can go on for them? Thank you and please keep on selling - it’s so hard to find good quality and lovely designs. Best,

Alisi M

As seen on...

Shop @instylebyhelen

Shop the latest edit as seen on @instylebyhelen here, featuring gorgeous summer dresses