ABOUT

Hello and thank you for visiting my website.

The sweatshirts, hoodies, tees, jewellery you can find here I have designed myself... which I absolutely love doing! 

I also sell the best joggers ever, which sell out in hours. They are super comfy, so flattering and go really well with all my tops. You can also find some camo jeans and jumpsuits too. 

My aim is to make women look & feel fabulous through what they wear. I believe that if you look good, you will feel good, and vice versa too. Even on a really off day when you feel rotten or down, if you like what you wear then you feel better!

When I started out, I believed that there was a gap in the clothes market for loungewear that was not only really comfortable to wear, but also looked really stylish too, and that's the gap I am aiming to fill. 

I have put a lot of research into finding clothes that are not only of a high quality and fit well, but are also ethically and environmentally produced. All my products are printed here in the UK.

I am aware that it might seem like a lot of my items are out of stock, and get quite a few customers complaining about this! This is for a few reasons. Firstly, I usually only run limited print runs of designs and then keep them up on my site until they have all been sold. I do this so that I have zero waste. I am very proud of the fact that I have NEVER thrown out a single item or sent a single one to landfill.

Also, I am a very small business, running it from a shed in the bottom of the garden. I run it completely on my own, other than a couple of hours help a day from a lovely local lady called Jennifer Harbour, who helps with getting orders out. The shed is small and can't take fit much more stock in there! I could grow the business much bigger, hold more stock and more designs etc, but I think that would change the ethos of the business and also then I might be prone to more waste and unsold stock which I don't want!

I know the nature of my business is fashion, so by it's very nature is not very 'green', but I try to do the best I can to make it as least damaging to the environment and eco-friendly as possible. See more on this over in the Ethics & Environment section of my site. 

I am hoping you might also enjoy my little blog, all about little tips that might make your life a little easier or more enjoyable! (None of my posts are paid for or sponsored in anyway, just based on my personal experience). If you have any great tips or advice or books etc you recommend then please do let me know.

I live in leafy Buckinghamshire with my husband, two young kids, a crazy cocker spaniel called Isla & three hens called Rockstar, Island & Lily.

I have always been passionate about clothes and feel so lucky to be able to have job working with them all the time!

If you have any questions at all then don't hesitate to contact me: lucy@lucydodwell.com and I will get back to you as soon as I can. 

Happy browsing and have a lovely day!

Lucy x

ps. it is of utmost importance to me that my customers are happy with their purchase, so do let me know if this is not the case xx